#44 - Inside the World of School Recruitment - Artimese Braddy Lawrence

In this episode of the Recruitment Reality Podcast, I am joined by Artimese Braddy Lawrence, Coordinator of Human Resources at Tyler ISD, the largest school district in Northeast Texas.

Artimese discusses the broad range of recruitment responsibilities in the school district, from hiring teachers to custodial staff and bus drivers. Within the educational sector there are some unique challenges, including finding quality candidates who are genuinely interested in working with children.

We explore strategies for attracting potential candidates, such as utilizing social media, incentives, community partnerships, and emphasizing the district's family-oriented environment. Additionally, the conversation touches on the role of technology, specifically AI, in the recruitment process and the importance of maintaining human elements in human resources. Her advice to candidates was to research the company that you are applying to and to not hide your personality in your interviews.

Watch on YouTube

RESOURCES:

► Willo: Video Interview Screening Software
► Andrew Wood, COO & Co-founder at Willo
► Tyler ISD: Largest School District in Northeast Texas
► Artimese Braddy Lawrence, Coordinator of Human Resources at Tyler ISD

Chapters

• 0:00 Introduction
• 1:56 Finding Quality Candidates
• 3:48 Navigating Budgetary Constraints in Public Sector Recruitment
• 5:43 Creating a Family Environment to Attract Talent
• 6:53 Employer Branding: Leveraging Social Media and Community for Recruitment
• 10:44 Assessing Applications
• 13:08 Conducting Panel Interviews
• 17:36 The Role of AI in Modern Recruitment Processes
• 21:28 Final Advice for Candidates
• 24:55 Connect with Artimese at Tyler ISD